Your Logo: Concept Driven Design

There are plenty of reasons to have your brand/logo/identity designed. If we work together to establish your goals, an appropriate solution can be reached easily. Think of what you would like to accomplish with your identity. Do you want to stand out against your competitors or demand attention in your market?

The first step is to size up the competition. Take some time to review local and national businesses in your industry. Identify strengths and weaknesses of specific brands/logos during your research. Make note of fonts, colors, shapes, layout, etc. We want a solid understanding of what you like and why.

Next, we need to take a serious look at your business. How does your target audience view your business? How would you like them to view your business? What incentives or benefits do you offer to attract or maintain customers? What message would you like to resonate throughout your identity? Usually, the best way to answer these questions is through a brainstorming session involving the key players in your organization. We offer consulting services to assist in gathering this information if needed.

Finally, we use the research collected to design the concept for your business. The concept is the underlying theme of your brand.